Search engine optimization (SEO) is basically a method used to improve
the quality and quantity of traffic to your website from the search
engines such as Google, Yahoo, MSN Live and Ask. When someone carries
out a search on a particular search engine, search results are
displayed that are targeted towards the keywords the user has just
searched for. SEO is used to make your website appear higher in the
search engines for those keywords and the primary aim is to get
yourself on the first page so that your website is more easily seen by
others. Good search engine optimization can also include image
searching, article searching and searches targeted towards a particular
industry. Many people believe search engine optimization is a simple
process of choosing keywords and including them in your website.
However, good SEO takes into consideration many more factors on how
search algorithms work and what popular phrases and keywords people
search for. A well optimized website involves excellent coding,
structure, presentation, link building and fixing problems that may
stop a particular search engine bot or program from fully spidering a
website.
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